about and services

mxb. sport and talent is part of mxb. an integrated marketing communications agency founded in 1991.

We are passionate about sport and working with some of the best talent Northern Ireland and Ireland has to offer.

Using sport in the right context can be a very effective marketing communication tool. We provide companies with the best information on how to integrate sport into their marketing strategies and work closely with sporting organisations/talent to create exciting opportunities.

sports marketing & consultancy

Sport works on so many levels. It breaks down barriers, is inclusive, is integrated and as such yields a great power and holds a special place in the community at large. Consequently brand alignment with a sports personality/event can bring awareness, recognition and create impact.

As sports consultants we can work with your organisation to develop its marketing potential.

sponsorship and activation

Sponsorship in sport is a unique way for brands to engage with their customers due to the passion, emotion and loyalty that it creates. Integrated effectively into an organisation's marketing communications it will raise brand awareness, improve brand image and will result in strengthening value towards a brand.

mxsportandtalent develops opportunities for both companies looking for sports people/events to sponsor and for sport organisations seeking sponsorship. Through pairing and managing suitable partners we create mutually beneficial business relationships.

We also advise on the acquisition and activation of sponsorship for arts and culture organisations.

sport and talent management

Working for clients at the top of their game is an inspiration for us. Our role is to enhance their profile and earning potential. By undertaking publicity and developing commercial opportunities, we help our clients attain the maximum from their professional careers.

Projects we have managed for clients include brand and product endorsement, profile building, media training, DVD production, publishing deals, personal appearances, newspaper columns and charity alignment.